“In my business, we see lots of marketing presentations from small to very large organizations. I have never been more impressed with a presentation as I have been with Jared’s. It was refreshing and relative to today’s consumers. A true talent in Jared’s work!!”
Our relationship with Brad Stoops was developed while working on behalf of Guardian by Elexa. Home Depot was one our first and largest big box retailers interested selling the Guardian Leak Prevention System both digitally and in brick and mortar locations.
Jared was tasked with developing a marketing plan that covered how to generate increased brand awareness and traffic to both Home Depot’s e-commerce Guardian product page and over 400 stores located throughout the United States. He pitched his plans to Brad at Home Depot’s head quarters located in Atlanta, Georgia, which is how the quote above came to be.
Jared used a combo of macro and micro data samples, examples of successful Guardian campaigns that we had already run, cutting edge digital tactics and growth hacks that we were leveraging at the time to maximize our influence with the least amount of investment, and fun graphics like the ones posted above. Taking the time to analyze and measure realistic data, sourcing channels that could be sustained for promotions and outreach, and producing custom content that created a KO punch that caught Home Depot’s attention! We were allowed to not only handle our own marketing efforts, but move forward with them on other projects.
Special thanks to Brad Stoops and Home Depot!
